Primaris Health Hosts Executive-Health Preview at Ferrari of Alberta
- Primaris Health
- Nov 10
- 2 min read
Updated: Nov 10
Calgary, AB — With a line of Ferraris framing the dealership floor, Primaris Health welcomed an invite-only group of business leaders and community partners for a private preview of its executive membership program. The showroom was transformed with a stage, big screen, and round-table seating as Matthew (Matt) Lau, CEO, and Apeksha Heedeniya, COO, introduced the Primaris model—followed by clinical insights from Dr. Brenden Kunimoto, Dr. Dan Chen, and Dr. Paul Lubitz.
Matt set the tone with Primaris’ vision for modern primary care: move beyond reactive, fragmented experiences to a tightly coordinated, proactive plan built for high performers. He emphasized time access, continuity, and measurable outcomes as core promises of membership. Apeksha was on hand throughout the evening—welcoming guests, fielding questions, and sharing how Primaris’ operations and member experience are designed to feel seamless from first touchpoint to follow-through.
From the clinical side, Dr. Kunimoto described physician-led, team-based care with extended appointments and comprehensive baselines. Dr. Chen walked through prevention and performance pillars—screening schedules, lifestyle medicine, and ongoing data-driven reviews. Dr. Lubitz highlighted specialty access and on-site services that compress diagnostic and treatment timelines, reducing the back-and-forth common in traditional pathways.
Program highlights shared at the event
One plan, one team: Physician-led coordination across family medicine, key specialties, and allied health—updated in real time as you progress.
Rapid access: Same- or next-day medical availability when needed, plus virtual options and a dedicated coordinator for referrals and follow-through.
Proactive prevention: Evidence-based screening, baseline testing, and longevity-focused interventions tailored to your goals and schedule.
On-site services & partner network: Many services delivered under one roof, with priority pathways to external diagnostics and specialists.
Executive experience: Private, unhurried visits; clear action plans; and accountability for results.
Why it matters
For founders, executives, and investors, the real cost of reactive care shows up as lost days and delayed decisions. Primaris’ membership reframes health as a managed asset—protecting energy, extending healthspan, and providing a single point of accountability.
Join the interest list
If you value proactive, physician-led coordination and fast access, register your interest to be among the first offered membership spots as they become available. A Primaris advisor will follow up to discuss fit, benefits, and next steps.
Media/press inquiries: info@primarishealth.ca | +1-403-616-2670
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