Privacy Policy | Primaris Health

As of Aug 2025

Introduction

At PRIMARIS Health, your privacy is important to us. PRIMARIS Health is committed to protecting your personal information and complying with applicable data protection and privacy laws. This Privacy Policy (herein “Policy”) describes the types of information we collect from you when you visit our website (“the Website”) and explains how we use, disclose, and safeguard that information. The Policy also explains how we collect, use, and safeguard your personal health information when you receive care at our clinic.

Information Collection

We collect information that you provide directly to us, such as when you create an account, subscribe to our newsletter, or contact us for support. We also collect data automatically about your use of our services, including through the use of cookies and other tracking technologies.

Website

Unless you opt-out, our website uses “Cookies” and other automatic data collection technologies with your consent to collect personal information whenever you visit or interact with the Website, including unique identifiers and preference information such as IP address, technical usage, browser type, time zone settings, language preferences, operating system, unique device identifiers, search history, page response times and length of visit, pages viewed, marketing preferences or navigation and clickstream behavior for online interactions.

These Cookies help us understand how you use the Website and the content of the Website in order to make improvements. We may also use these Cookies to promote our services through marketing and advertising. These Cookies may be accessed or disclosed to third parties, such as Google Analytics and Facebook Pixel, for the purpose of analyzing site usage and better serving you relevant advertisements.

You can opt-out of Cookies or prevent third-party websites from accessing our Cookies through the privacy settings on your browser. However, opting-out of our Cookies may disable some of the Website’s features, and may prevent us from providing you with the information and services you have requested.

Website Forms and Patient Portal

When you submit a form on the Website (or send us an e-mail), we may collect some personal information about you, like your name, e-mail, phone number, address and other information you enter (including any photos you may upload). This information will be used to create a profile at PRIMARIS Health, verify your identity, respond to your inquiry, or to allow us to follow-up with you directly. This information may also be stored within the Clinic’s electronic medical record system if you are a patient of PRIMARIS Health.

Direct Marketing

If you sign up to receive direct marketing or promotional communications from PRIMARIS Health, we will collect your name and e-mail to inform you about the requested products and services.

Clinic

At the Clinic, we will collect some personal information about you, like your name, e-mail, phone number, address, health card number and insurance/payment information. This information will be used to create a profile with PRIMARIS Health, verify your identity, communicate with you, and bill the relevant insurers for the healthcare services provided to you. PRIMARIS Health will also collect, either directly from you and potentially from other health service professionals or resources, personal health information about you. This information can include presenting problems, health history, health conditions and treatments provided. Only the personal health information necessary to provide you with the requested health services will be collected and stored. We collect personal health information based on implied consent in accordance with applicable health privacy legislation.

Your Consent

By providing your personal information and using our services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. You may withdraw your consent at any time, subject to legal and contractual obligations. Withdrawal of consent may limit our ability to provide certain services.

Children’s Privacy

PRIMARIS Health provides services to patients of all ages, including minors under the age of 18. The collection and use of personal health information for minors will follow all applicable provincial privacy laws, including the need for guardian consent or considerations of the minor’s capacity to provide their own consent.

Use of Information

The information we collect is used to:

Provide, maintain, and improve our services
To verify your identity and maintain your account, settings and preferences
Respond to your requests and provide customer support
Communicate with you about products, services, appointments, offers, promotions, and events
Review the diagnoses, treatment and services provided to you
Conduct appropriate consultation and follow-up
Book appointments at hospitals and other health services as appropriate as per the order of the consulting physician
Conduct research and evaluate research and development on the Website and at our Clinics including analyzing testing data to improve our services
Detect, prevent or investigate security breaches
Process insurance information or other payment information
Protect our business against error, fraud, theft and damage
Maintain appropriate records for internal administrative purposes or as required by law

We reserve the right to aggregate and anonymize personal information collected and to use such aggregated information as we see fit.

Sharing of Information

We may share your information with third-party service providers who perform services on our behalf, such as web hosting and analytics. We also may share your information if required by law or to protect the rights and safety of our company, our users, or others.

We may share your personal information in the following situations:

With Service Providers: We may share your personal information with Service providers to monitor and analyze the use of our Service, to show advertisements to you to help support and maintain our service, to contact you, to advertise on third party websites to you after you visited our service or for payment processing.

With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy policy. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

Additionally, we may collect, use or disclose personal information without your consent in the following limited circumstances:

When the collection, use or disclosure of personal information is permitted or required by law or by regulatory proceedings
In an emergency that threatens an individual’s life, health, or personal security
When we require legal advice from a lawyer
To protect ourselves from fraud
To a collection agency in order to collect our unpaid accounts
To investigate an anticipated breach of an agreement or a contravention of law

If we merge with another business, we will inform you of any impact on your personal information

Retention of Your Personal Data

PRIMARIS Health will retain your personal data only for as long as is necessary for the purposes set out in this privacy policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

PRIMARIS Health will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer time periods.

Data Security

We have implemented reasonable and appropriate technical and organizational security measures designed to safeguard your personal data from loss, misuse and unauthorized access, disclosure, alteration and destruction. These include encryption, secure data storage, access controls, and regular security audits.

Unfortunately, the transmission of information via the internet is not completely secure. Even though we take all necessary steps to protect your personal information, security breaches cannot be eliminated and we cannot guarantee no breach will ever occur.

Your privacy rights

Opting out of email marketing. You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us directly. You will then be removed from the marketing email list- however, we will still need to send you service-related emails necessary for the administration and use of your account.

Changes to This Policy

PRIMARIS Health may update this policy from time to time. Please check this Privacy Policy periodically for changes. Your continued use of the Website following the posting of changes to the Privacy Policy will mean you agree to be bound by such changes. We will also update the Privacy Policy and our privacy practices to comply with federal and provincial privacy legislation as they each may apply. This Privacy Policy was last modified on July 24, 2025.

If you have any questions about this Privacy Policy, please contact us at info@primarishealth.ca